My work as a concierge for a four star Pittsburgh hotel provides daily opportunities for me to shine in the eyes of my guests. That desire to shine is the first step to great customer service, in other words, great customer service means caring about the needs of your customer and what you can do for them.
We’ve all had enough negative customer services experiences to recognize the dynamics in an unacceptable encounter; disinterest on the part of the service provider, a tone of unfriendliness, poor listening skills, no problem solving skills, to name a few. So shouldn’t it be as easy as the “golden rule” when the poverbial shoe is on the other foot?
In my estimation…it is as easy! There’s no reason that any of us in a service industry can’t be the best among all the rest of the folks vying for business in todays tenuous market. It all has to do with what I think of as the “tune in factor”. It’s the opposite of what you do when you tune your kids out! Whether over the phone or in person, AM or PM, first guest of the day or the last at night, I must be tuned in to the wants and needs of my guests or customers and ready to engage them in helpful conversation.
So you’re tuned in, but what does that look like to the customer? I’ll share some of my findings from 30 plus years in customer service oriented positions such as radio and tv advertising sales, retail and hospitality. The easiest way to make anyone comfortable right of the bat is to SMILE and make eye contact. By the way, smiling is just as important to a phone call as it is in person. Even if the customer is coming to you with a problem, a genuine smile can be very disarming.
“How may I assist you?” is my way to let them know that they have my full attention. I LISTEN to their words and watch their body language and resist the temptation to interrupt! That’s a tough one at times! In very short order I’m able to assess their needs.
I often ASK specific questions so that I have a clearer picture of their preferences and time frame. Then I go to work to give them options; restaurants, places of interest, entertainment, shopping, day trips and other creative ideas that will make for a memorable visit.
Here’s an important tip to consider, BE PROACTIVE! Whether solving a problem or a regular service encounter your own special touch adds lasting value to your endeavor to accommodate your customer. Give them a little something that they didn’t think of or ask for. In my case, it may mean showing concern for their ease in returning to the hotel by providing a phone number for a reliable transportation service. Pittsburgh is not a cab city! It might be offering ideas for a surprise marriage proposal or pressing a suit for a guest who is preparing for an important appointment. Whatever I can do to show my willingness to go out of my way for my guest is what I do. Of course some things are easier to accomplish than others!
I love making people comfortable, so seeing to the needs of my guests is a great daily misson for me. I want every guest to feel like a VIP. Just imagine how great it would be if the next time you went shopping, the clerk went out of her way to make you feel that you were her most important customer of the day!
There you have it…my RX for great customer service: SMILE, LISTEN, ASK QUESTIONS, OFFER OPTIONS and SOLUTIONS and BE PROACTIVE with your own special touch. When your customer knows that you’re tuned in to him/her you’ll leave a lasting great impression. Great customer service leads to great impressions and great impressions lead to the best form of advertising…”Good Words of Mouth”!
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